Native Northwest operates on the unceded territory of the Musqueam, Coast Salish Nation. Native Northwest's mission is to support and stimulate Indigenous art and culture. All of the artwork on their products is designed by contemporary Native artists, who have given written consent and contractual permission for the use of their art on Native Northwest products, and who are compensated for their work in the form of fees and royalties. Native Northwest donates a part of each and every sale to charities that support Indigenous families and communities that have been impacted by Residential Schools and inter-generational trauma.